Introduction

DIGITAL PRINT IMAGING PTY LTD (ACN 093 679 871 / ABN 61 093 679 871) trading as sharpDPI (“sharpDPI”, “we”, “our”, “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, manage, and disclose your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

What Is Personal Information?

“Personal information” refers to any information or an opinion that can reasonably identify you, whether true or not, such as your name, contact details, or business-related information.

Information We Collect

We may collect:

  • Name and contact details (including phone numbers, email addresses, and physical addresses)

  • Business name, job title, and workplace information

  • Delivery, installation, and billing addresses

  • Product, service, and maintenance history

  • Information provided through website forms or phone enquiries

  • Printer device notifications (e.g., automated toner levels, meter readings, and service alerts)

  • Trade references or credit-related information (if applying for commercial finance or rental terms)

  • Any additional information you choose to provide to us.

Non-identifiable information, such as website analytics, may also be collected automatically when you visit our site.

How We Collect Information

We collect information:

  • Through our website forms and online enquiries

  • When you contact us by phone, email, or in person

  • When you order, rent, lease, or service a Sharp printer or office equipment

  • When you apply for corporate finance or commercial payment terms

  • When your sharpDPI-supplied device automatically reports toner levels, diagnostics, or service requirements

  • From third parties, such as credit reporting agencies or trade referees, with your consent.

If You Choose Not to Provide Information

If certain information is not provided, we may be unable to:

  • Deliver, install, or network your print equipment

  • Provide contracted technical support or emergency maintenance

  • Offer Managed Print Services (MPS) and automated toner replenishment

  • Provide accurate commercial quotes or finance approval options

  • Give you full access to specialized website features or customer portals.

Why We Collect and Use Personal Information

We collect personal information to:

  • Deliver, install, and configure printers, products, and software solutions

  • Provide ongoing Managed Print Services and specialized technical support

  • Process finance applications, commercial accounts, and equipment rental agreements

  • Manage deliveries, warranty claims, and preventative maintenance schedules

  • Provide dedicated customer service and answer technical inquiries

  • Improve our website functionality and user experience

  • Send relevant industry updates, product releases, or promotional offers (you may opt out at any time)

  • Meet our legal, tax, and regulatory obligations.

We do not sell personal information under any circumstances.

Website, Cookies & Analytics

Our website may use cookies to:

  • Improve page loading and system performance

  • Analyse traffic flow and user behaviour

  • Enhance your online browsing experience

You can choose to disable cookies via your web browser settings, though some website features may not function correctly as a result. We may also log IP addresses for information security, diagnostic, and cybersecurity analytics.

Security

We take all reasonable administrative, technical, and physical steps to protect your personal information from misuse, loss, interference, and unauthorized access, modification, or disclosure. However, no data transmission over the internet can be guaranteed as completely secure.

Links to Other Sites

Our website may contain links to external third-party pages (including manufacturer portals or finance partners). sharpDPI is not responsible for the privacy practices, policies, or content of external websites.

Disclosure of Personal Information

We may share your information with:

  • sharpDPI staff and trusted internal contractors

  • Authorized installation technicians, logistics partners, and field service providers

  • IT hosting, cloud storage, website management, or operational software platforms we utilize

  • Mailing houses, couriers, or freight partners for toner and parts delivery

  • Accountants, auditors, legal advisers, or professional corporate consultants

  • Credit reporting bodies, underwriters, or commercial finance providers (where explicitly authorized)

  • Third parties explicitly authorized by you

  • Government, law enforcement, or regulatory authorities if required or permitted by law.

Cross-Border Disclosure

Generally, sharpDPI does not disclose personal information overseas. If overseas third-party services are utilized (such as cloud-based software, backup storage, or manufacturer diagnostic portals), we take reasonable steps to ensure that those service providers maintain privacy standards compliant with Australian law.

Direct Marketing

We may occasionally send updates or product information relevant to your print environment and business infrastructure. You can easily opt out at any time by clicking the “unsubscribe” link in our emails or by contacting us directly.

Access and Correction

You have the right to request access to—or the correction of—the personal information we hold about you at any time. We may require standard identity verification before processing your request to protect your security. If we must refuse access due to legitimate legal exemptions, we will provide a comprehensive written notice detailing our reasons.

Making a Privacy Complaint

If you believe your privacy has been breached or mishourced, please contact our Privacy Officer using the details below.

We will investigate your complaint thoroughly, respond within a reasonable timeframe (typically within 30 days), and work diligently to resolve the issue. If you remain unsatisfied with our response, you retain the right to contact the Office of the Australian Information Commissioner (OAIC) directly at www.oaic.gov.au.

Contact Us

For any privacy questions, access requests, or corrections, please contact our office:

Privacy Officer

DIGITAL PRINT IMAGING PTY LTD trading as sharpDPI

Phone: 1300 413 738

Email: info@sharpdpi.com.au

Last updated: June 2026